Bengaluru, April 21(BNP): When summer hits, India knows exactly how to cool down. Crushed into chilled drinks, stirred into summer coolers, or simply muddled with lemon and something fizzy, mint is India’s homegrown cool-down ritual. Sprite Lemon Mint is a great example of how Sprite is turning real consumer behavior into meaningful innovation. The combination of citrus and mint is both culturally familiar and heightens refreshment. In its first-ever flavour innovation in India, the brand combines its signature sharp lemon with bold, cooling mint notes to take the taste people already love to a whole new level of refreshment.
What makes Sprite Lemon Mint particularly exciting is it strikes a perfect balance between familiarity and novelty. Bringing this to life is a new campaign film, designed by StudioX WPP, featuring Sunil Grover, who embodies the brand’s ‘Thand Rakh’ philosophy, capturing familiar, everyday moments where situations escalate quickly and all you need is a quick reset. With his signature style, the film reinforces that sometimes the smartest response isn’t reacting but simply choosing to stay cool.
Sunil Grover said,
“We’ve all grown up adding mint to our summer drinks, so this felt instantly familiar. Sprite Lemon Mint takes that idea and makes it effortless. What I enjoyed most about the campaign is how it captures those real, everyday moments when all you want is something refreshing.”
Sumeli Chatterjee, Category Head, Sparkling Flavours, Coca-Cola India and Southwest Asia said,
“Sprite Lemon Mint is inspired by how consumers are already experimenting with mint leaves and Sprite, bringing together a culturally familiar combination in a way that feels fresh, natural and new. By adding a bold mint twist to our iconic lemon-lime taste, we are elevating the cooling, multi-sensorial refreshment that consumers increasingly seek. And this feels right at home in India’s summers. As a limited-time offering, it is an exciting way to rediscover Sprite, offering a fresh take on minty taste while staying true to what Sprite has always stood for: the ultimate refreshing beverage.”
Ranadeep Dasgupta, National Creative Director VML & StudioX WPP Group said,
“With the new limited-edition Sprite Lemon Mint launching for the first time ever in India, we had the chance to build on Sprite’s refreshment credentials in a way that felt refreshingly relevant for today’s audience. The insight was that while Indian summers hit differently across the country, from humid, sticky afternoons to dry, draining heat, everyone has that same breaking point where the weather just becomes too much. In that moment, all you need is a whiff of cool or just a waft of chill. Enter Sprite Lemon Mint! ‘Mint Lagaa’ meaning – a touch of mint, captures that feeling in perfectly, turning a product truth into a viral earworm.”
The campaign is built as a high-impact 360-degree rollout, anchored in culture and everyday relevance. This is supported by sustained social amplification and strong in-store visibility through secondary placements and retail toolkits, ensuring the product is present at key decision-making moments.
