Mumbai, April 16: Oceana Signature marked a defining milestone with the unveiling of its first Signature Atelier at Jio World Plaza, bringing together fashion insiders and tastemakers for an immersive introduction to its vision of conscious luxury. Designed as an intimate, dreamy, and elegantly crafted high-end kiosk, the Atelier blends refined design, craftsmanship, and storytelling to offer an elevated retail experience.
At the heart of the launch was “50 Shades of Slay – The Signature Edit”, a curated fashion showcase conceptualised as a head-to-toe luxury experience. Alongside Oceana’s specialised collection, the edit featured six carefully curated, external designers: AraiyabyAza, Jewels by Shivani & Nupur, Babita Malkani, HYUE, Taangerine Tiger, and Mister Pearl, each aligning with the brand’s aesthetic and ethos. Together, they came alive as part of a collaborative showcase under the Fifty Shades of Slay umbrella.
The collection spotlighted statement pieces such as the Hobo Crystal Bag, Embrace Crystal Swarovski Clutch, and raw silk rhinestone potlis, characterised by bold textures, sculptural silhouettes, and intricate hand-beading. Positioned within the luxury segment, pieces ranged from ₹20,000 to ₹1,00,000 and were available as limited-edition exclusives at the launch.
Speaking on the launch, Rima Kapadia (Creative Head), Co-founder: “For us, this Atelier is about creating a feeling, where craftsmanship, emotion, and design come together in a way that feels deeply personal. ‘50 Shades of Slay’ is an extension of that idea, where every piece tells a story of individuality and intention.”
Reflecting Oceana’s ocean-inspired identity, the Atelier’s design embraces organic opulence, with fluid architectural lines, champagne gold and ivory tones, and high-gloss finishes. A key highlight, the “Artisan Spotlight” installation, traces the 21-day journey of each creation, celebrating craftsmanship and reinforcing the brand’s commitment to slow, conscious luxury. Guests experienced bespoke customisation services, including name and initial etching, along with private styling previews tailored for occasionwear and the upcoming wedding season.
Co-founder Rashi Maniar (Corporate Head) also added on the launch: “Stepping into Jio World Plaza is a significant moment for us. It reflects how consciously created, cruelty-free luxury is no longer niche; it belongs in the most elevated retail conversations globally.”
The launch also signals the beginning of Oceana’s 2026 expansion, with upcoming entries into London and New York.
