Bangalore, Apr 14: A gourmet Pan-Asian cloud kitchen and India’s leading pet care brand walked into National Pet Day with one shared conviction: that the modern dining table has a new permanent guest, and it was time the meal reflected that.
On April 11, 2026, Shoyu and Heads Up For Tails (HUFT) marked National Pet Day with a first-of-its-kind collaborative hamper drop – a curated dining experience designed, in equal measure, for pet parents and their pets. The initiative brought together Shoyu‘s culinary expertise and HUFT’s deep understanding of pet wellness to deliver something the occasion had never quite seen: a wholesome celebration built for both ends of the leash.
What Was Delivered
Each hamper arriving at a pet parent’s door carried two distinct and considered experiences.
For the pet parent: a signature Shoyu dining spread – the restaurant-quality Pan-Asian experience the brand has become known for in Bangalore’s delivery-first food scene.
For the pet: a specially crafted Pet-Safe Companion Sushi, developed exclusively for this collaboration. Modelled on Shoyu‘s signature rolls in form and presentation, the recipe was built entirely around pet safety – unseasoned chicken or fish, plain rice, and steamed vegetables, with no salt, spices, or additives. The result was a dish that looked like it belonged on the same table, because it did.
Heads Up For Tails completed the experience with a designed bandana and a pet spa coupon – ensuring that the four-legged guest didn’t just eat well, but felt celebrated.
The Idea Behind It
The collaboration was rooted in a simple, observable truth: for a significant share of urban households today, mealtimes are already shared with a pet. The dynamic has shifted; the dining experience hasn’t caught up.
Shoyu, co-founded by Naga Chaitanya, Varun Tripuraneni, Akshay Quenim, and Tanveer Kwatra, has built its identity on the belief that premium food should travel well and arrive as intended. This collaboration extended that philosophy beyond the plate.
Expressing his joy on the collaboration, Mr. Varun Tripuraneni, Co-founder at Shoyu, said, “For us, it’s always been about how our food fits into people’s lives at home. Pets are already part of that moment. This felt like a natural extension of what a wholesome dining experience should look like today.”
For HUFT, a brand built over 15 years on the premise that pets are family – not just in sentiment but in practice – the partnership was a direct expression of that positioning.
Sharing his view on this meaningful collaboration, Mr. Samriddh Dasgupta, CMO at Heads Up For Tails said, “Together we celebrated the love you share with your pets. The kind that fills homes with joy, and makes us better people in the simplest, most beautiful ways. From our family to yours.
The Response
We sent these thoughtful hampers to a curated set of pet parents across Bangalore. The response, both online and offline, captured exactly what the campaign intended – genuine delight from the humans, and unambiguous enthusiasm from the pets, particularly for the Companion Sushi.
For two brands operating in very different categories, the campaign demonstrated a common language: that love and care, when it’s considered, doesn’t need to choose between the people and the pets they love.
Fact Sheet
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