Bangalore, April 13: Agilitas announced the onboarding of Smriti Mandhana as Brand Ambassador for ONE8, India’s first high-performance sportswear brand built by Agilitas, marking a significant step in accelerating its focus on the fast-evolving women’s sports and lifestyle segment.
In a move that signals a broader shift in the endorsement landscape, Smriti Mandhana joins at a pivotal point in her career, aligning with a platform that is building with clear intent in sport. Her association reflects a growing preference among leading athletes to move beyond traditional endorsements towards more meaningful, long-term collaborations that shape product, performance, and culture.
This long-term association also brings together two of Indian sport’s most influential contemporary athletes, Virat Kohli and Smriti Mandhana, under the ONE8 ecosystem. The “18 joins 18” moment marks a powerful alignment of sporting excellence, credibility, and shared ambition to shape the future of sport-led culture in India.
Smriti Mandhana will play a key role in building the ONE8 brand and strengthening its women’s category as a core growth pillar. She will be actively involved in developing the cricket performance range for women, contributing to product innovation and functionality rooted in athlete insight. In addition, she will be part of shaping the women’s high-intensity training category, bringing focus to performance wear designed specifically for high-output training needs.
Her association further reinforces ONE8’s commitment to women’s sport, not as an extension but as a central part of its growth journey as the brand looks to build a performance-first ecosystem that is inclusive, athlete-driven, and future-facing.
Commenting on the association, Abhishek Ganguly, co-founder and CEO ,Agilitas, said,
“Smriti coming on board marks a defining moment for us. This is not a conventional endorsement; it is a true co-creation partnership, where her insights as an elite athlete will directly shape how we design, innovate, and build our women’s performance category. She has already been working closely with our product and R&D teams, and that depth of involvement is critical to what we are creating.
Smriti embodies both excellence and intent, and her alignment with the ethos of One8 makes her a natural partner as we build India’s first high-performance sportswear brand. This is a long-term play, and we are excited about the meaningful impact we can create together.”
Smriti Mandhana, Brand Ambassador, ONE8 added,
“When the mission speaks to you, you show up fully. Agilitas did exactly that for me. I am joining ONE8 with everything I have got – my experience, my passion, and my commitment to building something meaningful for women in cricket and training”
The one8 Mindset
At the core of the brand lies the one8 mindset, a belief that true potential is only unlocked by taking risks, stepping into the unknown and challenging convention. Rooted in high performance, the mindset celebrates those who choose to push past comfort zones – whether in sport, entrepreneurship or life. Built on intent, discipline and courage, one8 stands for doing justice to one’s potential, striving for excellence and wearing one’s identity with pride. It is this philosophy that will drive one8’s journey as a high-performance brand from India to the world.
