Apr 07: Jindal Stainless, India’s leading stainless steel manufacturer, has announced Ranveer Singh, one of India’s most celebrated actors and cultural icons, as its first-ever brand ambassador and nationwide celebrity endorser. The association marks a significant step in the company’s efforts to expand brand visibility and strengthen its connect with consumers. Known for his grit, performance, and reliability, Ranveer Singh’s persona mirrors the brand’s core ethos. Through this association, Ranveer Singh will lead campaigns across television, digital, and social media, reinforcing stainless steel’s position as a trusted material powering India’s growth.
Ranveer Singh, known as a generational performer and the ultimate showman, enjoys a massive fan following across the country. His on-screen work, combined with his dynamic off-screen persona, resonates across generations and geographies, giving him a unique ability to capture attention and connect with diverse audiences across the world.
Commenting on the announcement, Managing Director, Jindal Stainless, Mr Abhyuday Jindal, said, “Ranveer Singh represents not only the present but also the future of Indian cinema, deeply committed to the work behind performance. As Jindal Stainless embarks on its next phase of growth, his dynamic personality and strong connect with audiences make him a fitting partner, to help bring the versatility of stainless steel closer to people across the country.
Speaking about the association, Actor, Ranveer Singh, said, “For many of us growing up in India, stainless steel has always been a familiar part of everyday life. It carries a sense of reliability and a distinctly Indian spirit. What makes this association special for me is that it represents values of trust, and authenticity I truly relate to. I’m excited to be associated with Jindal Stainless and look forward to taking the brand’s story to audiences across the country.”
Adding further perspective on the collaboration, Director – Corporate Affairs, Jindal Stainless, Mr Vijay Sharma, said: “Through our association with Ranveer Singh, our first-ever brand ambassador, we aim to strengthen the awareness around stainless steel and its role in nation building. His wide appeal and strong connect with audiences will help us engage with a broader set of consumers and bring the story of stainless steel closer to everyday conversations.”
Stainless steel has been part of some of India’s most defining moments of progress, from cutting-edge infrastructure and transit solutions like the Vande Bharat sleeper trains, to strategic sectors such as defence with projects like BrahMos and aerospace with projects like Chandrayaan-3, alongside countless everyday applications. Through this collaboration, Jindal Stainless aims to highlight these connections and foster greater appreciation for the material’s contribution to India’s growth and development.
