Noida, April 01 : Hero Realty, the real estate arm of Hero Enterprise, has acquired a 18,215 sqm. land parcel in Sector MU, Greater Noida through a recent auction conducted by the Greater Noida Industrial Development Authority The parcel is earmarked for a residential development, aligning with the company’s focus on creating integrated, future-ready urban destinations. This marks Hero Realty’s entry into the thriving market of Greater Noida.
Flanked by a 60-metre-wide road in the front, the newly acquired land parcel in Sector MU, Greater Noida, offers strong connectivity to the Noida–Greater Noida Expressway, key institutions in Noida, and the newly inaugurated Noida International Airport (Jewar). Prime Minister Narendra Modi inaugurated Phase 1 of the much-awaited airport in Jewar on March 28, further accelerating the region’s emergence as a key growth hub. Sector MU benefits from proximity to the FNG Expressway, proposed metro corridors and established social infrastructure such as schools, hospitals and commercial hubs. Supported by rapid regional infrastructure development, the location is well positioned for integrated lifestyle-led residential development.
Expressing his thoughts, Rohit Kishore, CEO, Hero Realty, said:
“This strategic acquisition in Sector MU, Greater Noida, comes at a time when the newly inaugurated Jewar International Airport is set to redefine the region as NCR’s next growth hub, unlocking unprecedented connectivity, economic activity, and real estate appreciation. Perfectly positioned for a landmark residential development, it builds on the momentum of our ultra-luxury project, The Palatial, in Sector 104, Gurugram. This move aligns seamlessly with NCR’s infrastructure boom, bringing world-class residential, retail, and lifestyle experiences to meet Greater Noida’s rising aspirations.”
In Delhi NCR, Hero Realty has been steadily expanding its footprint across premium residential and plotted development segments.
In Gurugram, the company recently launched The Palatial by Hero Homes, its marquee ultra-luxury residential project located in Sector 104 on the Dwarka Expressway. Spanning approximately 11 acres, The Palatial features over 680 high-end residences along with integrated high-street retail and lifestyle amenities and is positioned as a landmark development along the rapidly developing expressway corridor. Recently, the company announced a landmark strategic partnership with Panasonic Electricals, marking its first-ever collaboration with a real estate developer. This alliance will bring next-generation, AI-enabled smart residences with advanced indoor air purification technologies to The Palatial, setting a new benchmark for wellness-focused luxury living in NCR.
To further strengthen its plotted development portfolio, Hero Realty launched a dedicated vertical Hero Earth with projects across key North Indian cities. Under this brand, it introduced The Ark in Sector 85, Gurugram, a 5-acre plotted development where all 77 plots were sold out. Building on this momentum, the company has also entered the Sonipat real estate market through a strategic tie-up with the Spiti Group, offering plots in Sector 33 with sizes ranging from 1115 sq. ft. to 1615 sq. ft.
With this latest acquisition in Greater Noida, Hero Realty continues to strengthen its presence across strategic urban hubs, supported by a diversified portfolio spanning group housing, luxury residential, mixed-use and plotted developments.
