Pay10 Launches ‘Pay10 World’ in India with “No Borders. Just Business.” Campaign

Bengaluru, Mar 30: Pay10, a leading alternative payments provider, today announced the launch of Pay10 World, through its campaign, “No Borders. Just Business.”, aimed at making the cash flow cycle simpler and faster for Indian businesses to go global. The launch follows the company’s full authorization under the Reserve Bank of India’s Payment Aggregator – Cross Border (PA-CB) framework, enabling compliant cross-border payment services across both export and import transactions.

“Pay10 World” empowers Indian businesses to accept international payments and manage settlements through a unified, seamless system. The platform connects global payment methods with India’s real-time payments ecosystem, allowing international customers to pay conveniently in their local currencies while local businesses receive settlements in INR. Moreover, the platform automates compliance processes, including FIRA generation.

The launched campaign “No Borders. Just Business.” uses everyday situations and light humor to highlight common challenges businesses face from slow processes to multiple verification steps and shows how payments can be simple and seamless. Through three relatable films, the campaign presents exporter challenges in a fresh and engaging way, turning everyday pain points into simple stories, while highlighting how Pay10 World provides an easy, modern solution for Indian businesses going global.

Beyond exports, Pay10 World also simplifies cross‑border imports by supporting international merchants selling to Indian consumers. Businesses can pay for global purchases directly in INR, while the platform manages compliant settlement to merchants in their respective currencies. This delivers a smoother import experience, greater predictability, and a modern, scalable framework for cross‑border commerce.

Prabhpreet Singh Gill (Harry Gill), Founder & Chairman, Pay10 said:

“Finance has to evolve beyond traditional limitations to meet the needs of a fast‑changing global economy. With Pay10 World, we are building future‑ready payment infrastructure that connects markets seamlessly and enables fair, open access to global commerce. Our approach is grounded in strong regulatory alignment and a commitment to creating interoperable systems that work across borders, in alignment with India’s Vision 2030 which has played a pivotal role in advancing the national fintech ecosystem to compete globally.”

Dr. Atul Mehta, CEO, Pay10 India, said:

“With Pay10 World, we are focused on bringing greater predictability and control to cross-border business by simplifying how payments, settlements, and compliance come together. As more Indian businesses expand globally, our aim is to make cross-border transactions more reliable and easier to manage, so they can operate with confidence in international markets.”