Mar 30: Metasports, the company behind India’s leading strategy-based multiplayer cricket game Hitwicket, has announced the appointment of Manoj Kadarla as Head of Marketing. The appointment comes at a pivotal time for Metasports as it accelerates its push to build globally competitive, community-first sports gaming experiences.
In his new role, Manoj will lead Metasports’ marketing function across its current and upcoming portfolio, overseeing user acquisition, brand, partnerships, and social. He will also focus on building a scalable marketing engine, working closely with product, design, data, and growth teams.
Manoj brings over a decade of experience in building and scaling consumer internet businesses. An alumnus of NIT Rourkela, he spent eight years at Dream11, where he was part of the core growth team during its hyper-scaling phase, helping scale the user base to 270M in India, managing multi-million-dollar digital ad spends and driving 30× revenue growth through data-driven marketing, advanced attribution, and cross-functional collaboration.
Announcing the appointment, Kashyap Reddy, Co-founder & CEO, Metasports, said,
“Manoj brings deep experience in building and scaling consumer platforms, along with a strong understanding of the sports gaming ecosystem. As we sharpen our focus on global markets, his leadership will be key to building a high-performance marketing engine and positioning Metasports as a differentiated, globally relevant sports gaming brand.”
Commenting on his new role as Head of Marketing for Metasports, Manoj Kadarla said,
“Metasports is building a differentiated gaming company at the intersection of strategy, sport, and community. Hitwicket’s depth-led approach to cricket stands out in the category, and I am excited to work with the team to scale Metasports in India and globally through disciplined and long-term marketing.”
Metasports is known for its game Hitwicket, regarded as one of India’s most successful strategy-led cricket games. With a focus on depth, gameplay innovation, and community-driven experiences, the company aims to build a portfolio of globally relevant sports titles from India.
