GROHE Hosts 4th Edition of IKIGAI: Creates Artistic Benchmark in the Heart of Kashmir

India, 7th December 2024: GROHE a leading global brand for complete bathroom solutions and kitchen fittings, which has been a part of the strong brand portfolio of LIXIL since 2014, hosted the 4th edition of its flagship event IKIGAI 2024 at The Khyber Himalayan Resort & Spa in Gulmarg, Kashmir. This year, the theme of this two-day event was – Life’s Only Symphony, which brought together the brightest minds in the Architecture and Design community. Participants explored unique experiences that sparked creativity and meaningful discussions, celebrating the blend of purpose and innovation to inspire a harmonious future for the industry

One of the most enriching sessions of this two-day event was a session on, ‘Prototyping the Future’, by visionary architect David Benjamin, Founding Principal of The Living, Director of Architecture Research at Autodesk, and Associate Professor at Columbia University Graduate School of Architecture, Planning and Preservation. His session explored how emerging technologies, particularly synthetic biology, could transform architecture.

Speaking at the event, Mr David Benjamin mentioned, “The concept of a platform like IKIGAI is an inspiring idea that has the potential to influence architects, designers, and artists worldwide. Such platforms can significantly contribute to the industry’s growth by introducing conversations around innovative approaches to architecture that blend technology with cultural heritage. This fusion is essential for creating intelligent and environmentally responsive buildings that meet future needs.”

Emphasizing the relevance of IKIGAI for GROHE, Ms Priya Rustogi, Leader India and Subcon, LWT IMEA said, “IKIGAI is always special for us at GROHE, a gathering of warmth, meaningful connections, and a truly inspiring community. This year, amidst the serene Himalayas, we explored purpose and creativity together. David Benjamin’s session offered profound, uncomplicated perspectives that resonated deeply with all of us. As we continue this journey, I am grateful for the shared energy and ideas that make IKIGAI unique. I’m inspired by what we’ve built together and excited for what lies ahead.”

GROHE IKIGAI is more than just a series of workshops and talks; it is a community platform that gathers each year to share ideas and insights centered around design. This annual event brings together passionate individuals who engage in meaningful conversations, fostering connections that extend beyond the event itself. Through this collaborative spirit, IKIGAI aims at creating a community space where there are free wheeling dialogues centered around creativity, design and innovation.

The IKIGAI event falls under the umbrella of GROHE Experiences, a platform dedicated to engaging the design community and fostering meaningful dialogues within it. By organizing events like IKIGAI, GROHE Experiences provides architects and designers with unique opportunities to connect, share ideas, and explore innovative concepts that drive the industry forward.