Ray-Ban Celebrates Music, Culture and Self-Expression at Magnetic Fields Festival

Ray-Ban, the global icon of timeless style and innovation, proudly announces its continued partnership with the Magnetic Fields Festival for the 2024 edition. This marks the fifth year of Ray-Ban’s association with India’s most immersive music and arts festival, scheduled to take place from 6th to 8th December 2024 at the majestic Alsisar Mahal, Rajasthan.

This year, Ray-Ban celebrates 10 years of Magnetic Fields, a milestone that resonates with the brand’s commitment to empowering creativity, individuality, and cultural expression. At the heart of this collaboration lies a shared vision to create an unforgettable experience, blending music, technology, and immersive storytelling.

Ray-Ban Hub: Where Innovation Meets Expression

As part of its participation, Ray-Ban will unveil its Ray-Ban Hub, an experiential space designed to inspire and engage festival-goers. Highlights include:

Pulse Waves Installation: A sensory experience using cutting-edge technology that responds to movement and music, creating real-time visual effects.
Exclusive Collections: Showcase and sale of Ray-Ban’s iconic styles, including the latest GEN Z favorite PULSE collection.
Interactive Activities: Engaging visitors with unique activations that blend self expression and music.

Ray-Ban continues to spotlight regional talent through its association with the festival, featuring a lineup of Indian artists who have made waves in the electronic music scene. Ray-Ban Desert Oasis Stage and Ray-Ban Afterparty will bring the freshest and exciting dance music sounds by leading Indian and International artists. If you are headed to the festival this December, make sure to experience these spectacular experiences at Ray-Ban zones.

Ray-Ban Desert Oasis Stage

This year at Magnetic Fields, The Ray-Ban Desert Oasis Stage is the ultimate destination for fans of pulsating, four-on-the-floor beats, creating a high-energy atmosphere from the get-go. The stage kicks off on Friday with the eclectic sounds of Digging in India & Friends, featuring selectors Nishant Mittal, Ani Phoebe and Lapgan.

On Saturday afternoon on the Ray-Ban Desert Oasis stage, diehard diggers and back-to-back masters Berlin-based duo The Ghost, and selector Gene on Earth, get together as Coast2Coast to take over the desert stage for an extended set – the only kind they like playing.

Sunday’s highlight will be an extraordinary showcase by Moe and Poly-Ritmo, bringing sun-soaked house vibes, and closing with a special set by a surprise guest. Through his productions, DJ sets and record labels, Midland’s output comes across as unassuming and surprising in equal measure, at once subtle, refined and totally raucous – which he will present with a 5-hour set at Magnetic Fields on Sunday night to close the festival.

For those seeking unforgettable music moments, the Ray-Ban zones at Magnetic Fields Festival are the places to be!

Ray-Ban Afterparty

In 2024, the pioneering UK dubstep label Hyperdub celebrates its 20th anniversary with a special showcase at Magnetic Fields. Originally launched in 1999 by Steve Goodman, known as Kode9, as a webzine, Hyperdub has been at the forefront of electronic music since becoming a record label in 2004. Over the years, it has been home to iconic and innovative producers such as Burial, DJ Rashad, Scratch a DVA, and Ikonika.

To mark this milestone, label founder and producer Kode9 will perform alongside Scratchclart (formerly Scratcha DVA), one of Hyperdub’s regulars, for a secret Ray-Ban party on Friday night. This will undoubtedly be one of the key highlights of the weekend and a party one wouldn’t want to miss!