~A breezy beach shack where Mumbai can swipe, learn and stay sun-safe~
Mumbai, March 26 2026: As the city leans into longer, sunnier days, Nykaa brings sunscreen into the spotlight with the launch of the Nykaa Sun Shield Shack, an immersive, beach shack-inspired pop-up taking over Carter Road, Bandra from March 25 to 30, 2026. Designed as a sun-soaked escape by the promenade, the experience reimagines how Mumbai discovers and engages with sun care, turning everyday SPF into something intuitive, interactive and impossible to ignore.
Set against one of the city’s most-loved seafronts, the Sun Shield Shack meets Mumbai exactly where it is. From early morning joggers and pet parents to sunset strollers, the
space blends effortlessly into daily routines gently reminding consumers that sunscreen isn’t just for beach days, but a non-negotiable, everyday essential.
Backed by deep category insights and search trends, Nykaa has been steadily working to simplify sunscreen discovery for consumers. As interest in SPF 50, skin-type solutions and new sunscreen formats continues to grow, the Sun Shield Shack initiative by Nykaa brings this ecosystem together in one space helping consumers discover, compare and choose with confidence.
At the heart of the experience lies SPF School, Nykaa’s easy, on-ground guide to decoding sun care. Moving beyond aisles and shelves, the shack invites visitors to swipe, test and explore a wide spectrum of sunscreen formats and finishes. From homegrown favourites like Earth Rhythm, Dot & Key and Kay Beauty to global icons such as La Roche-Posay and Clinique, alongside cult Korean picks like Beauty of Joseon, the space brings together some of the most-loved names in sun care making discovery both seamless and sensorial.
Brought to life through breezy cabanas, striped umbrellas and coastal-inspired details, the space feels like a mini seaside getaway in the middle of the city. Interactive product stations and co-branded installations encourage consumers to discover textures, compare formulas and find their perfect match turning sunscreen shopping into a personalised, sensorial experience. With picture-perfect corners and playful summer cues, the shack also doubles up as a social hotspot, sparking organic conversations around sun-safe habits both online and offline.
Visitors throughout the week can sample products and unlock exclusive offers that lead to a dedicated Nykaa sunscreen destination, making discovery seamless both on-ground and online. Designed to feel like a true summer escape, the shack brings together refreshing sips and sun-ready essentials perfect for lingering a little longer by the sea.
With the Sun Shield Shack, Nykaa turns everyday sun care into something more intuitive, engaging and part of how Mumbai moves through summer.
Find your way to the Nykaa Sun Shield Shack at Carter Road, Bandra from March 25-30, 2026, and swipe, stroll and soak in the summer safely.
