Mar 24: Gully Labs, a leading storytelling-driven sneaker design label, proudly presents BAAZ ‘Nazariya’, a sophisticated evolution of its most celebrated silhouette. Inspired by a community of over 15,000 loyal wearers, the new collection embraces subtle yet meaningful enhancements, uniting comfort, structural integrity, and an elevated design language for daily life.
At the heart of this update is a wider toe box – designed specifically for Indian feet and everyday movement – offering greater ease and comfort through the day. This is complemented by a lighter construction, making the sneaker nearly 15% lighter than conventional lifestyle footwear, reducing fatigue without compromising durability. A streamlined upper further refines the silhouette, bringing in cleaner lines and a more balanced, considered aesthetic.
The collection debuts in three versatile colourways:Laakh Red,Taal Blue, and Kopal Green,each crafted to complement every season. This thoughtful palette underscores a shift toward everyday versatility, allowing the sneaker to transition effortlessly across settings and styles.
The inspiration behind Nazariya is rooted in both listening and making. As BAAZ grew into a bestseller, Gully Labs drew closely from customer feedback, refining the silhouette based on how it’s worn and experienced in everyday life – making it more intuitive and comfortable. At the same time, the collection looks deeper into the process behind the product, taking cues from the tools, materials, and craftsmanship of Indian karigars. Together, this approach brings a new perspective to the silhouette – one that highlights not just how the sneaker looks, but how it is built.
“BAAZ has always been central to our journey at Gully Labs. With Nazariya, our goal was to refine its essence while preserving what our community already loves,”said Arjun Singh and Animesh Mishra, Co-Founders of Gully Labs. “We focused on making it lighter, more comfortable, and visually streamlined, all while safeguarding its craftsmanship and spirit. Nazariya is a more resolved expression of a beloved classic.”
Conceived as an everyday essential, Nazariya balances durability and versatility, moving beyond limited-edition drops. The collection invites consumers to experience an evolved favourite uniting function, design, and cultural context in every step.
