Gurugram, India, Mar 23: Livpure, one of India’s most trusted and customer-centric brands committed to enhancing consumer well-being, today announced the extension of its partnership with Gujarat Titans, the Ahmedabad-based IPL franchise, for the upcoming 2026 season. Continuing as the team’s Exclusive Water Purifier and Kitchen Appliance Partner, Livpure will leverage the scale and cultural relevance of cricket to strengthen its brand visibility and deepen engagement with younger, urban consumers.
The extended association marks a strategic move in Livpure’s growing presence within the sports ecosystem. As the brand accelerates its expansion into the kitchen appliances category, the partnership will serve as a key platform to build salience for its evolving portfolio of smart, efficient, and design-led home solutions among aspirational audiences.
Speaking about the partnership, Mr. Rakesh Kaul, Managing Director of Livpure, said, “Cricket in India is far more than a sport, it is a shared cultural emotion that brings millions of people together and shapes conversations across the country. For Livpure, this makes it a powerful platform to build deeper and more meaningful connections with consumers. Extending our association with Gujarat Titans allows us to tap into this high-engagement ecosystem while strengthening our relevance among new-age consumers. As we continue to evolve into a more holistic consumer brand, this partnership will play an important role in reinforcing Livpure’s positioning as a modern, dynamic brand aligned with the needs of today’s India.”
Together, Livpure and Gujarat Titans aim to build on the momentum of their partnership, bringing it to life through dynamic digital campaigns, engaging television integrations, and immersive on-ground activations. By connecting with millions of cricket fans across the country, Livpure looks to strengthen its presence as a trusted name in water and kitchen solutions while driving deeper consumer engagement.
