WASHINGTON, D.C., March 21, 2026 — Barrie Zucal is a powerlifter in more ways than one. Besides breaking records in the deadlift and bench press, she is a fierce advocate for women’s voices and rights, a global feminist, a former marriage and family therapist, and an executive coach to women in 75 countries. Now, she’s making a daring entrance into the self-help space with BOLD: How Women Play BIG by Leading Instead of Pleasing — a rallying cry against what she calls “debilitating goodness,” the quiet force that keeps many women from realizing their ambitions.
“Women worldwide are constrained by their conditioned conviction that they should serve others even at their own expense; as a result, they end up pleasing, performing, and perfecting instead of leading, living, and developing,” Zucal said.
A lifeline for women everywhere, BOLD blends inspirational stories, self-reflective exercises, and practical steps to help readers tap into their passion, trust their instincts, act on their behalf, and lead with courage and clarity. BOLD isn’t a diatribe; it’s a solution-driven antidote to the deeply rooted beliefs that have kept women playing small for generations.
“I want this book to inspire women everywhere,” Zucal said. “We were born for this moment. It’s time for women to claim their right to develop themselves and use their talents to create a rich future for themselves, their families, and their world.
More than a book, BOLD is a wakeup call — motivating women to explore who they exist for, why they exist, and how they will exist.
“The world needs more women leading unapologetically,” writes author and CEO of Few & Far, Sarah Dusek, in the book’s introduction. “Step into this book with courage, and I promise you will emerge with a stronger, bolder, more empowered version of yourself.”
Releasing in April 2026, BOLD arrives at a moment when women’s leadership is urgently needed — in boardrooms, classrooms, and communities worldwide.
