New Delhi, Mar 20: ACPL Exports, a long-standing name in India’s global silver jewellery ecosystem, has announced the launch of its latest collection, Half&Half, under its digital-first brand TrueSilver. The new collection brings together sterling silver and gold plating in a distinctive dual-tone design, offering a contemporary expression of versatility and individuality.
Rooted in the idea of embracing multiple identities, the Half&Half collection reflects the dynamic nature of modern women—balancing strength and softness, minimalism and bold expression. The collection features over 40 designs across necklaces, earrings, bracelets, rings, and more, designed to transition effortlessly across occasions and personal styles.
Blending pure 925 sterling silver with warm gold accents, the collection moves beyond contrast to present a harmonious coexistence of tones. Each piece is crafted to complement both Indian and Western wear, allowing users to style intuitively without being confined to specific looks or moments.
Commenting on the launch, Vandana Bhalla, CMO, TrueSilver, said,
“The Half&Half Collection is built for women who refuse to be defined by just one version of themselves. By combining sterling silver with gold-tone accents, we’ve created jewellery that celebrates contrast without compromise—pieces that are versatile, expressive, and unapologetically modern.”
Among the standout designs in the collection are the Thalia Dual Tone C-Hoop Earrings, a modern take on classic hoops; the Mirel Statement Ring, featuring a sculptural and fluid silhouette; the Half&Half Pendant Necklace, embodying balanced dual-tone elegance; and the Half&Half Dual-Tone Bracelet, designed for both standalone and layered styling.
As a digital-first brand, TrueSilver combines decades of export craftsmanship with contemporary design sensibilities. All pieces in the collection are BIS-hallmarked 925 sterling silver, ensuring quality, durability, and long-term wearability.
With evolving consumer preferences leaning towards versatile and everyday jewellery, the Half&Half collection positions itself as both a wardrobe essential and a thoughtful gifting option, catering to the modern consumer’s desire for style that adapts seamlessly across lifestyles.
