Surat, Mar 18: Myntra, one of India’s leading fashion, beauty and lifestyle destinations, hosted the first edition of Myntra Seller Growth Connect ’26 in Surat, bringing together nearly 300 brands across categories. Taking its commitment forward to help its sellers scale nationally, the engagement focuses on how emerging brands from various regions can grow by leveraging technology, business insights and frameworks extended by Myntra. The first of the multi-city events is aimed at supporting small and medium-scale sellers across the ecosystem, in line with Myntra’s commitment to the growth of various brands in the fashion and lifestyle segment across the board.
As one of India’s key hubs for textile and fashion manufacturing, Surat plays an important role in the country’s fashion ecosystem. Myntra has been witnessing strong participation from brands in the region, with ~6K brands from Gujarat across apparel, accessories and personal care categories, catering to growing demand from customers across the country. Brands including Janasya, Indo Era and Inddus are among the key contributors from the region, leveraging the platform to reach a nationwide customer base.
Through initiatives like Seller Growth Connect, Myntra continues to deepen its engagement with regional sellers, enabling their brands to tap into Myntra’s nationwide 75 mn+ monthly active users on the platform across India. Myntra is at the forefront of redefining the shopping experience with personalised tech solutions and has a reach across 98% serviceable pincodes in India.
Myntra Seller Growth Connect educated 300+ brands from the city to a structured growth playbook designed to support their brands’ journey, across different stages, on the Myntra platform. The frameworks highlighted key growth levers for the brands, which include building the right assortment and selection, identifying emerging style trends, and leveraging ad campaigns to enhance product visibility and discovery among fashion-forward customers. The attendees also gained insights into Myntra’s expanding suite of technology capabilities designed to simplify operations and improve ease of doing business on the platform. The sessions showcased new cataloguing features, operational tools and systems that enable brands to operate more efficiently on Myntra.
Speaking at the event, Bedanta Dutta, Senior Director, Category Management, Myntra, said,
“Surat has long been one of India’s most important textile and apparel manufacturing hubs, with a vibrant ecosystem of entrepreneurial brands and manufacturers that have shaped the country’s fashion supply for decades. What is particularly exciting is how many of these emerging brands are now leveraging digital platforms to scale far beyond their traditional markets. At Myntra, we are seeing strong momentum from Surat-based sellers who are building national fashion brands on the back of our marketplace. Through initiatives like Seller Growth Connect, we want to work closely with this dynamic seller community and equip them with the technology, insights and growth frameworks needed to scale their businesses and reach customers across India.”
Sharing their experience, Vinay Kanodia, founder of Janasya said,
“We have been selling on Myntra for many years now and the platform has played a key role in helping us scale our business beyond our local market. Over the years Myntra has built a strong base for fashion & lifestyle customers in India. Today, we are able to reach fashion customers across India with over 60% growth in business from last year with great uptick during peak periods. What stands out about working with Myntra is the strong support ecosystem, from insights on fashion trends and cataloguing guidance to tools that help improve visibility and demand. Initiatives like Seller Growth Connect are especially valuable, as they give sellers like us the opportunity to interact directly with Myntra’s marketplace, technology, operations and ads teams and receive hands-on guidance on areas such as cataloguing, advertising and platform tools that help accelerate growth.”
Among customers in Surat, some of the most popular categories include men’s casual wear, women’s western wear and sports footwear, reflecting strong demand for everyday fashion and the athleisure category.
With demand for fashion increasingly coming from beyond metro cities, Myntra continues to invest in empowering brands and sellers, enabling them to scale their businesses and reach customers nationwide. The platform’s growing appeal among younger consumers has seen Gen Z account for close to 50% of its active customer base, while over 70% of new customer acquisitions come from non-metro markets, reflecting Myntra’s deepening reach across India.
