Mumbai, March 18, 2026: EVA Live, one of India’s fastest-growing live entertainment and touring companies, celebrated its third anniversary with a milestone event at Soho House, Mumbai. The event brought together leading figures from entertainment, sports, and culture, including Subhash Ghai, Mahesh Bhupathi, Papon, Salim Merchant, Suleiman Merchant, Russell Peters, Anu Malik, and Prithul Kumar.
Founded in 2023 by entrepreneur Deepak Choudhary, widely known as the ‘IP Man of India’, EVA Live was established to build a global live entertainment platform connecting artists, audiences, and brands through large-scale tours, curated cultural experiences, and proprietary intellectual properties.
Strong Growth Trajectory
In just three years, EVA Live has emerged as a key player in India’s rapidly expanding live entertainment sector, while also building a presence across Asia and the Middle East. The company has reported a cumulative turnover of approximately USD 25 million since inception and continues to scale its operations with a targeted CAGR of 50%.
Expanding Live Entertainment Footprint
EVA Live has delivered diverse entertainment experiences featuring globally renowned artists such as Bryan Adams, Gurdas Maan, Lionel Richie, Enrique Iglesias, Russell Peters, Arijit Singh, A. R. Rahman, Sunidhi Chauhan, Radhika Das, and Tiësto.
Among its flagship properties is the Bollywood Music Project, one of India’s leading Bollywood music festivals, which has attracted over 200,000 attendees to date.
Ambitious Expansion Plans
Looking ahead to FY 2026–27, the company has outlined an aggressive growth roadmap:
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Over 20 large-scale national and international tours
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60 shows across 15 cities
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A curated lineup of 20 global and Indian artists
EVA Live plans to invest over USD 20 million in artist fees and production, targeting more than 500,000 ticket sales, generating 2,000 jobs, and contributing significantly to tourism revenues.
Strategic Partnerships and New Verticals
The company also announced a landmark partnership with Mastercard, which will serve as its exclusive India-specific partner in the live entertainment category. The collaboration will cover over 60 major shows, offering enhanced consumer engagement through curated experiences.
Additionally, EVA Live plans to expand into new verticals, including large-scale government events, opening and closing ceremonies, and experiential marketing solutions for brands, further strengthening its position in key entertainment markets.
Leadership Perspective
Speaking at the event, Deepak Choudhary said:
“The last three years have demonstrated the tremendous potential of India’s live entertainment economy. Our focus has always been on building platforms that empower artists, create unforgettable experiences for audiences, and generate sustainable growth for the industry. As EVA Live enters its fourth year, we aim to further scale our touring operations, expand internationally, and develop new intellectual properties that bring together music, comedy, culture, and experiential storytelling.”
Ecosystem and Legacy
Beyond concerts and touring, EVA Live is part of a broader ecosystem of entertainment and experiential ventures built by Deepak Choudhary, including Doremi, MSEED, Event Capital, EVENTFAQS Media, and Event Management Development Institute (EMDI).
