New Delhi, Mar 18: Elista has announced the launch of its new Snowstorm range of air coolers, designed to deliver powerful and energy-efficient cooling for the upcoming summer season.
As temperatures across India continue to rise beyond 40°C during peak months, the demand for efficient and practical cooling solutions is growing rapidly. Addressing this need, the Snowstorm lineup combines high airflow, large water tank capacities, and user-friendly features to provide effective cooling across homes, offices, and semi-open spaces.
Versatile Range for Every Need
The Snowstorm series includes four models — Snowstorm 110, Snowstorm 90, Snowstorm 65, and Snowstorm 50 — catering to varied room sizes and usage requirements.
The range comprises:
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Three desert coolers designed for large spaces and extended cooling cycles
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One compact personal cooler ideal for bedrooms, study areas, and small offices
Commenting on the launch, Pawan Kumar, CEO of Elista, said:
“Summers in India are becoming more intense every year, and consumers are increasingly looking for cooling solutions that are powerful, reliable and energy efficient. With the Snowstorm range, we have focused on strong air circulation, durable build quality and practical features that enhance everyday cooling experiences.”
Engineered for Performance and Convenience
Across the lineup, the Snowstorm coolers are equipped with:
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Three-side honeycomb cooling pads for improved efficiency
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Powerful motors with strong air throw
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Inverter compatibility for uninterrupted operation during power cuts
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Automatic vertical louvers for better air distribution
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Water level indicators and ice chambers for enhanced cooling
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Caster wheels for easy mobility
These features ensure a balance between performance, durability, and everyday convenience.
Focus on Energy Efficiency and Sustainability
With rising energy concerns and increasing electricity costs, the Snowstorm range has been designed to optimize power consumption without compromising cooling performance. The efficient motor systems deliver strong airflow while maintaining responsible energy usage, aligning with evolving consumer expectations around sustainability.
Strengthening Market Presence
The launch of the Snowstorm series further reinforces Elista’s position in the home appliance segment. The brand continues to expand its portfolio across smart TVs, air conditioners, audio products, and home appliances.
Elista’s growth is supported by its Industry 4.0-enabled manufacturing facility in Kadapa, Andhra Pradesh, enhancing domestic production capabilities, quality control, and operational efficiency.
Availability
The Snowstorm range will be available across leading consumer electronics stores and retail outlets across India. All models come with a one-year warranty on the main motor, with additional warranty benefits on select components.
