Gurugram, Mar 17: Where function and performance leads. That philosophy was at the center of an exclusive evening hosted at Ethos City of Time in Gurugram, where Panerai welcomed Indian international cricketer Shreyas Iyer, Friend of the Brand.
Guests were invited to explore Panerai’s collections — watches created with the same philosophy that has guided the Maison for over a century. Long before Panerai became a name in contemporary watchmaking, it was creating instruments and dive watches for the Italian Navy’s underwater commandos. These were timepieces built for real missions, in conditions where reliability was not optional. Water resistance, structural integrity, legibility, mechanical autonomy — every feature had to function under pressure. From extended power reserves designed to ensure stability over time, to advanced materials developed for strength and durability, the Maison’s contemporary collections reflect a commitment to innovation grounded in function.
The presence of Iyer is a statement of shared values. In international cricket, as in challenging environments, decisive moments define outcomes. Mental composure, endurance, and the courage to act under pressure are essential. Iyer embodies that mindset — a relentless pursuit of pushing boundaries, combined with the resilience required to perform when it matters most.
“Panerai was born from necessity,” said Mohit Hemdev India Brand Director of Panerai. “Our watches were conceived as instruments first — built to perform in demanding conditions. That approach has never changed. We believe in courage, innovation, and in constantly pushing technical boundaries. Iyer represents those values in his own field. Performance, for both of us, is something that must be demonstrated.”
“Panerai embodies a powerful balance of strength and performance – qualities that resonate deeply with me as an athlete. I am delighted to deepen my association with the brand and to have been part of this special evening at Ethos City of Time.” added Shreyas Iyer, Friend of the Maison, Panerai.
The partnership with Ethos Watches further highlights Panerai’s growing engagement with the Indian market, where a growing community of collectors increasingly values technical substance and authenticity. Ethos City of Time provided the natural setting for this dialogue — one on performance as a standard.
“Ethos City of Time was conceived as a landmark destination for India’s watch community. Our enduring partnership with Panerai allows us to present exceptional watchmaking to collectors in an environment that reflects their DNA. We look forward to continuing this association and creating more meaningful moments for enthusiasts across the country,” said Pranav Shankar Saboo, Managing Director & CEO, Ethos Watch Boutiques.
