JACKSONVILLE, Fla., March 16 –The Winn-Dixie Company today announced that seven Harveys Supermarket locations across Florida and southern Georgia will transition to the Winn-Dixie banner as part of the company’s broader brand transformation and commitment to bringing its stores together under one trusted name.
The conversions mark another step forward in the company’s evolution to The Winn-Dixie Company, reflecting a sharpened focus on growing the Winn-Dixie brand and delivering a more unified grocery experience for customers across Florida and southern Georgia. Following the transition, customers will continue to be served by their local store teams while gaining access to the quality, value and fresh offerings that define the Winn-Dixie experience, including fresh produce, quality meats, signature Own Brand products and everyday savings.
Anthony Hucker, Chairman and CEO of The Winn-Dixie Company, said, “For more than a century, Winn-Dixie and Harveys have earned the trust of families and communities across our region. Bringing our stores together under one iconic name, Winn-Dixie, allows us to build on that shared legacy while continuing to invest in our stores, our associates and the quality, value and fresh offerings our customers count on.”
The Harveys Supermarket locations scheduled to convert to Winn-Dixie include:
- 5909 University Blvd. W., Jacksonville, FL 32216
- 5250 Moncrief Road W., Jacksonville, FL 32209
- 4506 SW Heritage Oaks Circle, Lake City, FL 32024
- 3435 N. Pine Ave., Ocala, FL 34475
- 2630 US Highway 92, Lakeland, FL 33801
- 1305 Ariana St. W., Lakeland, FL 33803
- 3606 S. Second St., Folkston, GA 31537
The Winn-Dixie Company will share additional updates as each location moves through its transition to the Winn-Dixie banner. The converting stores will reflect Winn-Dixie’s new look while continuing to serve the needs of its local community with customer favorites across the store, including Own Brand products, prepared foods and the grocer’s signature Lip Lickin’ Chicken in the deli.
Harveys Rewards customers can transition seamlessly to the Winn-Dixie Rewards app, where their existing points will transfer and they can continue accessing weekly digital deals, convenient planning tools and savings that turn rewards into dollars off groceries. To get started, customers simply need to download the Winn-Dixie app and enter their phone number — no new sign-up required.
As The Winn-Dixie Company continues its next chapter, these conversions underscore its commitment to growing a stronger, more unified brand rooted in service, value and community. Across Florida and southern Georgia, The Winn-Dixie Company remains focused on making grocery shopping easier, more affordable and more rewarding for the customers it serves every day.
