Mar 16: Loomcraft has announced the launch of its exclusive store in Kerala, marking the brand’s formal entry into South India and a critical milestone in its nationwide expansion strategy. Kerala’s position as India’s No.1 tourism-driven state, combined with its rising premium residential and lifestyle real estate developments, makes it a strategically important market for outdoor living solutions. The state is home to a high concentration of luxury resorts, boutique hotels, cafés, wellness retreats, premium villas, and gated communities—spaces where outdoor environments are not optional add-ons but central to experience, branding, and value creation.
Despite this strong demand, Kerala and much of South India have remained underserved in terms of specialised outdoor furniture retail. Buyers have largely depended on imported products or generic offerings that are not engineered for high humidity, salt-laden air, and heavy monsoons, often leading to higher maintenance costs, and compromised aesthetics. Loomcraft’s Kerala store directly addresses this gap by bringing globally benchmarked, climate-engineered outdoor furniture into the regional market.
The newly launched store showcases over 800 design options, reflecting Loomcraft’s global standards of craftsmanship, comfort, and durability. The scale and diversity of the collection enable the brand to serve a wide spectrum of customers—from hospitality developers and architects to premium homeowners while supporting projects of varying sizes and budgets.
More importantly, the Kerala store serves as a strategic southern anchor for Loomcraft’s operations. Beyond retail, it functions as a regional hub for consultation, customisation, logistics, and after-sales service—allowing the brand to respond faster to project timelines and expand efficiently into neighbiuring markets of South Indian states.
Rahul Jindal, Director, Loomcraft, said,
“Launching our Kerala store is not just a retail expansion—it is a strategic investment in South India. Kerala gives us visibility, strong hospitality linkages, and a design-aware audience, making it the ideal gateway for our southern growth.”
South India is expected to play a pivotal role in Loomcraft’s future growth, driven by increasing tourism, premium housing demand, and a shift toward lifestyle-led outdoor spaces. The brand’s expansion strategy—focused on building presence not only in metros but also across Tier-2 and Tier-3 cities—supports its long-term ambition of becoming India’s most accessible and dominant outdoor furniture brand.
With the Kerala store launch, Loomcraft strengthens its national footprint while reinforcing its commitment to consistent quality, design excellence, and regional relevance.
