New Delhi, Mar 16: India Gate Uplife, the health-focused foods brand from India Gate Foods, part of KRBL Limited, has announced the launch of its innovative ‘Go Less’ oil control packaging format under its India Gate Uplife range of healthy oils. Designed for urban, health-conscious consumers- the new packaging aims for precision pouring and mindful consumption. With this format, India Gate addresses an often-overlooked concern in the Indian kitchen which is uncontrolled usage of oil.
Building on its promise of making the health journey easier to follow consistently, India Gate Uplife has introduced a breakthrough packaging innovation designed to translate intent into everyday action. Recognising that oil consumption is often difficult to monitor in routine cooking, the brand identified a clear gap between health aspirations and actual kitchen behaviour. This insight led to the development of India’s first-ever ‘Go Less’ oil control pack in a PET bottle, purpose-built to enable measured pouring and greater control with every use. By combining functional design with behavioural insight, the innovation empowers consumers to make more mindful choices effortlessly, helping reduce excess usage while supporting long-term health and wellness goals.
On the packaging launch, Ayush Gupta, Head India Business, KRBL Limited, said
“Building on the successful launch of India Gate Uplife, we are committed to expanding the brand with a clear ambition to establish a meaningful presence in the proactive health and wellness space, evolving into a trusted lifestyle partner for young, emerging India. Anchored in the enduring trust of India Gate, our focus is on purposeful innovations that make healthier living simpler and more accessible in everyday routines. The introduction of the Go Less packaging format is a natural extension of this vision- it is not just about offering the right oil, but also about enabling mindful consumption through thoughtful design.”
Commenting on the packaging launch, Kunal Sharma, Vice President – Marketing and Organised Trade, KRBL Limited, said,
“At India Gate Uplife, we are focused on health-conscious consumers, and this new packaging has been thoughtfully designed to help them use less oil in their everyday cooking. As a brand, we have listened closely to our customers’ feedback and introduced this product to address their need for better portion control and mindful consumption.”
The India Gate Uplife Oil range is available in both the oil variants, India Gate Uplife Weight Watchers and India Gate Uplife Gut Pro. Exclusively launched on Swiggy Instamart, the new pack is rapidly gaining traction and is prepared to expand across major modern trade and e-commerce platforms over the next few months. Designed for convenience and control, the bottle features a precision cap for measured pouring and textured grip with ergonomic curves that ensure firm and comfortable handling, along with a transparent oil scale on the side to help consumers easily track usage. Its unbreakable and reusable format enhances durability while minimising contact with air and water, thereby reducing the risk of oxidation and helping maintain the oil’s freshness and quality.
