Mumbai, Mar 12: Marking a transformative chapter in Maharashtra’s retail landscape, Bhumi World is set to unveil Outlet Mall of India Always on Discount, the state’s first dedicated outlet-led mall format. Scheduled to open soon, the development signals a pivotal shift in the evolution of Bhiwandi — from a dominant industrial and warehousing hub to an emerging mixed-use retail and leisure destination within the Mumbai Metropolitan Region (MMR).
Designed as a next-generation shopping destination, the mall will bring together 100 leading fashion and lifestyle brands under a year-round discount format, offering consumers access to premium labels at compelling value. Beyond retail, visitors can expect a thoughtfully planned environment with curated F&B experiences, entertainment zones, and a premium ambience that combines aspiration with accessibility positioning it as Bhiwandi’s new landmark and a full-day destination for families and shoppers alike.
The retail portfolio features marquee international and national names including Armani exchange, Superdry, La-Martina, Gas, Lacoste, Levi’s, Asics, Rare Rabbit, U.S Polo Assn, Calvin Klein, Tommy Hilfiger, Jack & Jones, Only, Vero Moda, Metro, Crocs, The Souled Store, Bonkers, The Bear House, Jockey, Giordano, Techno Sport, Hidesign, Kora among many others. The mix spans apparel, footwear, accessories, and lifestyle categories, supported by a curated F&B and entertainment offering designed to transform shopping into a full-day destination experience.
Globally, outlet retail has evolved into high-footfall, destination-driven ecosystems offering premium brands at accessible prices. As India witnesses a structural shift toward organised outlet formats, Outlet Mall of India is positioned to lead this transition in Maharashtra not as a discount extension of a conventional mall, but as a dedicated outlet ecosystem.
The format enables brands to streamline inventory while giving consumers consistent access to aspirational labels at compelling value. It also creates an important entry point for Gen Z and first-time branded shoppers, making premium fashion more accessible to a wider audience.
Speaking on the launch, Prakash Patel, Managing Director, Bhumi World, shared “Outlet Mall of India is not just another retail development—it represents the evolution of Bhiwandi from an industrial powerhouse to a vibrant mixed-use retail and leisure destination. Our promise is simple: big brands, bigger experience, always on discount.
Consumers today are value-conscious but unwilling to compromise on environment or brand aspiration. We have created a premium, organized outlet platform that delivers exactly that—value without compromise. This is Maharashtra’s first-of-its-kind outlet mall, and we believe it will set a new benchmark for retail in the region.”
Strategically positioned within the larger Bhumi World integrated ecosystem, the mall benefits from a well-established industrial and business catchment along with strong connectivity across the Mumbai Metropolitan Region . With seamless access to key infrastructure corridors such as the Samruddhi Mahamarg, the Virar–Alibaug Corridor, the upcoming Navi Mumbai International Airport, and the Bullet Train route, the development is advantageously located to drive sustained footfall.
The project is expected to attract consumers not only from Bhiwandi but also from Thane, Navi Mumbai, North Mumbai, and emerging peripheral markets firmly establishing it as a high-potential retail and consumption hub within the region.
With over 152+ brands and a differentiated retail format, Outlet Mall of India is poised to reshape shopping behaviour in Maharashtra—transforming discount retail into an experiential, aspirational category.
