Mar 11: L’Atelier 1664, the lifestyle platform inspired by 1664 Blanc, has announced a creative association with leading Indian design house Abraham & Thakore. The partnership brings together modern French lifestyle sensibilities with contemporary Indian design.
Through this association, L’Atelier 1664 and Abraham & Thakore will collaborate on a series of curated experiences across fashion, design and culture. The initiative aims to celebrate craftsmanship, creativity and modern expressions of style by connecting Parisian elegance with Indian design thinking.
L’Atelier 1664 reflects the philosophy of 1664 Blanc – Good Taste with a Twist. As a lifestyle platform, it brings together tastemakers from fashion, design and cuisine to create immersive cultural experiences that celebrate individuality, creativity and refined living.
Abraham & Thakore are known for their distinctive approach to Indian design, combining traditional craftsmanship with modern aesthetics. For more than three decades, the design house has been recognised for its understated elegance, clean silhouettes and thoughtful use of textiles
Speaking about the association, Partha Sarathi Jha, Vice President, Marketing, Carlsberg India Private Limited shares
“L’Atelier 1664 was created as a platform that brings together emerging tastes, creative styles and contemporary culture trends. Our association with Abraham & Thakore brings together modern French style with Indian design, and we look forward to creating experiences that celebrate craftsmanship, individuality and creative expression.”
The visionary designer duo, Abraham & Thakore adds,
“This association with L’Atelier 1664 reflects a meeting of sensibilities – French art de vivre and the richness of Indian craftsmanship. It is a fusion of ideas that celebrates heritage, creativity, and a contemporary way of living.”
Together, the alliance forms a considered cultural exchange rather than a conventional collaboration. French modernity meets Indian craftsmanship; bold blue meets architectural white. What unites them is a belief that taste is most compelling when it carries a point of view and that true elegance lies in the confidence to add a twist.
Marking just the beginning of a creative association, the collaboration will extend beyond the runway into a series of tastefully curated events and store-led engagements across India in the months ahead.
