Mumbai, Mar 10th: Contemporary jewellery brand Attrangi marked International Women’s Day with its Pragati campaign, highlighting the brand’s ongoing efforts to empower women through skill development and financial independence. The campaign spotlights Pragati, an initiative designed to help women from underserved backgrounds build sustainable careers within the digital commerce ecosystem.
Derived from the Sanskrit word for “progress,” Pragati is a six-month incubator program that trains women in the operational and digital aspects of running a modern retail brand. As part of the initiative, participants receive hands-on training in areas such as inventory management, packaging and customer support, order processing, and quality control—skills that are increasingly essential in today’s rapidly growing e-commerce sector.
The program was introduced after Attrangi identified a gap in the evolving digital retail landscape. While the growth of e-commerce has opened up new employment opportunities, many women from underprivileged communities continue to face limited access to structured skill development and operational roles within the sector.
Introduced as a pilot initiative by Attrangi, Pragati has already shown encouraging early results during its initial phase. The program has helped participating women gain hands-on exposure to the operational side of running a digital retail brand, building both confidence and practical skills. Encouraged by the response and engagement from participants, Attrangi plans to continue and strengthen the initiative beyond its initial six-month cycle. Currently being rolled out in Mumbai and Chennai, the program aims to gradually expand its reach and create more opportunities for women to access structured skill development within the digital commerce ecosystem.
Through Pragati, Attrangi aims to create pathways for women to enter the digital economy while fostering an environment where they can build confidence, financial stability, and long-term professional growth.
As part of the campaign, Attrangi also hosted “Court & Core: Her Edition” on March 8 at Serve Society, a community-focused wellness experience that brought women together through Pilates and Padel sessions. The event concluded with curated pop-ups including a nail bar and a jewellery showcase, celebrating self-care, connection, and modern womanhood.
Commenting on the initiative, Vidushi Jain, Co-founder, Attrangi, said,“At Attrangi, we’ve always believed that the true value of a brand lies in the lives it touches. Over time, we realised that one of our most meaningful contributions has been creating opportunities for the women who work with us and supporting their journey towards financial independence.”
Saloni Shah, Co-founder, Attrangi, added,“Through Pragati, we wanted to build a system where women are not just part of the workforce but are supported in learning, growing, and creating stability for themselves and their families.”
With the Pragati campaign, Attrangi hopes to encourage more brands to invest in initiatives that move beyond symbolic celebration and focus on creating real opportunities for women’s economic empowerment.
