Mumbai, Mar 10: Reflecting its evolving perspective on modern luxury, Indulge Shop a niche luxury platform for fashion, art, and rare lifestyle objects — announces the arrival of the Tel Aviv–based perfume niche brand Zielinski & Rozen in India. Known for its deeply personal approach to scent and storytelling, the brand now reaches a new audience through Indulge Shop.
Founded on a family legacy dating back to 1905, Zielinski & Rozen is led by the only perfumer Erez Rozen. Erez personally develops every fragrance formula and sources ingredients from around the world. As a result, each fragrance carries fragments of the perfumer’s own life olfactory illustrations of real experiences and meaningful encounters.
Among the brand’s signature fragrances are Black Pepper, Vetiver, Neroli Amber; Pink Pepper, Elemi, Cinnamon, Leather; Orange & Jasmin; Black Vanilla and Rosemary & Lemon. Some scents energize, others comfort or calm all invite a moment of presence.
Zielinski & Rozen presents a diverse sensory universe that includes not only perfumes, but also body care, hand and hair products, and home fragrances.
At the heart of Zielinski & Rozen lies an enduring belief that scent is inseparable from memory, becoming the wearer’s quiet companion. This philosophy is expressed in every detail from the fragrances themselves to the packaging. Each bottle is hand-signed and adorned with calligraphy and made of in sustainable materials such as recycled cardboard and craft glass.
Commenting on unveiling the perfume brand in India, Harsh Gupta, Head of Retail of Indulge Shop said,
“At Indulge, we always aim to showcase brands that speak in depth and creators who craft products that exude timeless elegance. Zielinski and Rozen embodies the kind of quiet rarity our audiences seek. It is intimate, artistic, and deeply human. Bringing the brand to India reflects our belief that luxury today is defined less by visibility and more by emotional permanence.”
With its rich traditions of apothecary practice, sensory ritual, and reverence for ingredients, India a country where fragrance is deeply understood — represents a natural cultural resonance for Zielinski & Rozen.
“India holds an ancient relationship with fragrance that feels effortlessly familiar to us. Zielinski & Rozen is drawn to places where fragrance is experienced as a ritual. Entering India is about listening, learning, and allowing new stories to be shaped by the people who will make our scents their own. We are pleased to partner with Indulge Shop and look forward to a long and meaningful relationship,” added Erez Rozen.
By bringing the brand to India, Indulge Shop continues to open doors to globally respected houses, creating a bridge between international craftsmanship and India’s discerning fragrance collectors.
Zielinski & Rozen is now available in India through Indulge Shop, marking an important step in the brand’s global journey across South Asia.
