India, Mar 05: Paula’s Choice, the cult-favourite skincare brand known for its science-backed, no-nonsense formulations, announces the launch of its iconic 2% BHA Liquid Exfoliant on Blinkit. With consumers increasingly turning to quick commerce for everyday essentials, including beauty, this move brings one of the brand’s most sought-after products closer to customers, with delivery now available across Mumbai, Delhi, and Bangalore.
Widely recognised for its effective yet gentle exfoliation, the 2% BHA Liquid Exfoliant is formulated with salicylic acid to help unclog pores, smooth skin texture, and visibly reduce blackheads and breakouts. The formula has earned cult status globally and continues to be a go-to solution for clearer, more refined-looking skin.
As beauty increasingly becomes part of the quick-commerce basket, Paula’s Choice’s availability on Blinkit reflects a shift in how consumers shop for skincare, prioritising speed, convenience, and trusted, results-driven products. By partnering with Blinkit, the brand aims to make its bestselling exfoliant more accessible to consumers who want effective skincare delivered within minutes.
Availability: The Paula’s Choice 2% BHA Liquid Exfoliant is now available on Blinkit across Mumbai, Delhi, and Bangalore.