New Delhi, Feb 25: Charles & Keith proudly announces the opening of its new sixth-generation concept store at Unity One, Elegante Mall. Spanning 103 square meters, the store marks the brand’s 24th location nationwide and its 7th outlet in the Delhi-NCR region.
The newly launched retail space introduces Charles & Keith’s evolved global store concept, defined by clean architectural lines, fluid curves, and a calming neutral palette. Designed to create an immersive and unhurried shopping experience, the store reflects a minimalist aesthetic that balances modern sophistication with accessibility.
The layout emphasizes a personalized customer journey, encouraging visitors to explore collections within a thoughtfully curated environment. While maintaining the brand’s signature shelving system to optimize display capacity, the design is elevated with hand-crafted, eco-friendly 3D concrete tiles prominently featured along the back wall. The rectangular tiles add depth and texture, reinforcing a sense of artisanal craftsmanship within a contemporary setting.
At the heart of the store is a central lounge area anchored by a burgundy area rug, precisely colour-matched to the upholstered seating. This warm, tactile focal point contrasts elegantly with the sleek, neutral interiors, creating a harmonious interplay between softness and structure. The use of sustainable materials and refined textures underscores the brand’s commitment to conscious design and elevated retail experiences.
The store is now open to the public and showcases the brand’s latest seasonal collections, including statement footwear, handbags, and trend-forward accessories.
Store Details:
Ground Floor, Netaji Subhash Place, Pitampura, New Delhi, Delhi – 110034
Opening Hours: 11:00 AM – 10:00 PM (Daily)
With this latest opening, Charles & Keith continues to strengthen its footprint in India, offering customers a refined and contemporary destination for fashion-forward accessories.