Bengaluru, Feb 24: Marriott International, Inc. (NASDAQ: MAR, “Marriott”) today announced a stellar year in South Asia for 2025, signing a record of 102 deals, representing over 12,000 rooms, with India leading the growth momentum, accounting for 99 of total deals signed. Deals signed rose 143% year over year, and rooms signed increased 76%, marking the company’s strongest development year in the region.
The company delivered double-digit RevPAR growth in the region alongside its highest-ever annual deal signings in South Asia, reinforcing the region’s importance within Marriott’s global growth strategy, with India at the region’s core. RevPAR for the South Asia comparable portfolio increased 10% year-over-year, driven by ADR growth, reflecting sustained pricing power, premium demand trends, and strengthening brand preference across segments.
Marriott International’s President for Asia Pacific excluding China, Rajeev Menon believes India is poised to become the company’s third-largest market globally within the next three to five years, driven by the country’s strong and sustained growth in travel and hospitality demand. He stated, “India and South Asia are entering a structurally different phase of growth. What we are witnessing is not cyclical uplift; it is long-term demand transformation. Rising domestic consumption, rapid infrastructure build-out and increasing owner confidence are reshaping the hospitality landscape. The South Asia region’s record signings in 2025 signal deep conviction in Marriott’s brands, our Marriott Bonvoy platform, and our ability to scale with purpose across every segment of the market.”
Gateway Cities, Leisure Destinations and Emerging Hubs Drive Momentum
At the close of 2025, Marriott has 219 open properties across South Asia with over 36,000 rooms, of which 204 properties are in India, underscoring the country’s central role in the region’s expansion strategy.
Growth across the South Asia region reflects both scale and diversification. Major metros such as Mumbai, Delhi NCR, Bengaluru, Hyderabad and Pune continued to anchor base performance. At the same time, expansion momentum accelerated across secondary business hubs including Ahmedabad, Chennai, Kolkata, Coimbatore, Kochi/Trivandrum, Indore, Dehradun, and Surat. Leisure and mixed-demand destinations such as Goa, Jaipur, Udaipur, Rishikesh and Shimla recorded faster lifts, underscoring evolving travel patterns. The result is a more resilient and diversified growth profile: metros underpin earnings stability, while secondary and leisure markets expand footprint and unlock incremental upside.
Marriott’s development activity in South Asia remains strong, with a pipeline of 157 properties and more than 27,000 rooms across the region.
Disciplined Development and Balanced Portfolio Expansion
Conversions and portfolio agreements played a pivotal role in driving scale in the region, complemented by new-build developments that strengthened Marriott’s presence across established and emerging markets in South Asia. In 2025, 38% of rooms signed in the region were in Tier I gateway cities, reinforcing strength in core urban markets. The signings reflected a well-balanced brand mix, with 13% of rooms in the luxury portfolio, 31% in the premium segment, and the remaining 55% across select-service and midscale brands, underscoring broad-based demand across customer segments.
Marriott’s record development year in South Asia was further propelled by a significant demand in large, multi-property portfolio deals, which made up 25% of rooms signed, while conversion deals accounted for nearly 50% hotels signed in the region, reflecting strong momentum in brand conversions.
Portfolio deals signed across 2025, are set to introduce projects across seven brands, including the planned debut of The Ritz-Carlton Reserve in Sri Lanka, alongside The Ritz-Carlton, JW Marriott, Marriott Hotels & Resorts, Moxy Hotels, Courtyard by Marriott, and Fairfield by Marriott reflecting the depth and flexibility of Marriott’s brand architecture to meet different demand profiles. Together, these signings represent 2,488 rooms across key markets including Chennai, Thiruvananthapuram, Bengaluru, Varanasi, Pune, Gujarat and Navi Mumbai.
These portfolio deals reflect growing owner preferences to collaborate with a single hospitality platform and deep confidence in the company’s long-term ability to deliver value through scale, brand strength and meaningful expansion across South Asia.
Milestone Portfolio Expansion and Brand Debuts
The opening of The Westin Jaipur Kant Kalwar Resort & Spa signified Marriott’s 200th property in India, underscoring the company’s scale advantage in one of its most dynamic global markets. In Nepal, The Soaltee Kathmandu joined The Autograph Collection, marking a significant premium brand debut in South Asia. Meanwhile, Moxy Kathmandu opened in December 2025, introducing the lifestyle brand to Nepal, tapping into a growing demographic of younger, experience-driven travellers.
Marriott also introduced Series by Marriott™ through a founding multi-unit deal in India. The agreement resulted in the conversion of 26 hotels to the brand in a single day, adding approximately 1,900 rooms to Marriott’s portfolio overnight.
As of year-end 2025, Series by Marriott comprises 37 open properties (approximately 2,500 rooms) across 23 cities in India, operating as Fern Hotels & Resorts, Series by Marriott. The portfolio represents the brand’s inaugural global debut and showcases a collection of eco-sensitive hotels rooted in sustainability and regional charm, underscoring Marriott’s ability to scale locally resonant brands at speed while expanding access to the Marriott Bonvoy platform.
Looking Ahead: 2026 Luxury and Lifestyle Momentum
Marriott’s growth momentum across South Asia is set to be further strengthened in 2026 with plans to open over 50 hotels within the year including:
- JW Marriott Ranthambore Resort & Spa – Expanding Marriott’s experiential wildlife and luxury resort portfolio.
- Le Méridien Dehradun Resort & Spa – Deepening premium presence in an emerging Himalayan gateway.
- New Delhi Marriott Marquis Aerocity – Introducing Marriott Marquis to the capital, enhancing large-format meetings and convention capabilities.
- The St. Regis New Delhi Aerocity – Elevating ultra-luxury positioning in one of India’s most strategic urban markets.
- Noor Mahal, Autograph Collection – A brand debut in India bringing Autograph Collection’s distinctive independent spirit to the country’s evolving travel landscape.
Together, these developments reinforce Marriott’s commitment to delivering distinctive luxury and premium experiences, while meeting the evolving expectations of travellers across South Asia.
Deepening loyalty and creating value maximiser for Marriott Bonvoy members
Marriott continues to deepen the value proposition of Marriott Bonvoy, its award-winning travel platform, across South Asia by extending loyalty beyond stays and embedding the brand more meaningfully into members’ everyday lives. In August 2025, Marriott became the first global hospitality company in India to collaborate with Flipkart, one of the country’s largest e-commerce and retail platforms. The collaboration marked a significant first-mover advantage in the market, enabling millions of consumers to engage with Marriott Bonvoy in new ways, seamlessly integrating travel rewards into everyday shopping behavior.
Building on this ecosystem, Marriott has forged a four-year strategic partnership with the International Cricket Council (ICC) from 2026 to 2029 as its official accommodation partner, positioning Marriott Bonvoy at the center of one of the region’s most powerful cultural and sporting platforms. The collaboration unlocks exclusive access, curated experiences and once-in-a-lifetime Marriott Bonvoy Moments for cricket fans and members, reinforcing emotional engagement while driving brand affinity at scale. Together, these strategic partnerships underscore Marriott’s strategy of building a loyalty ecosystem that combines global travel with culturally resonant, high-frequency engagement creating differentiated value for members while strengthening long-term brand connection across India and South Asia.
Looking ahead to 2026 and beyond, the company remains focused on purposeful expansion, deepening brand density across high-growth markets, and accelerating access to its Marriott Bonvoy ecosystem. Reinforcing its leadership in South Asia, Marriott offers a diverse portfolio of 219 open properties across 19 brands in five countries, catering to distinct traveler segments.