Mumbai, Feb 24: Eloelo Group’s Story TV and ‘Zee’ have entered a first-of-its-kind collaboration to bring iconic television shows to a smartphone-first audience.
Under the collaboration, Story TV will stream popular ‘Zee’ titles, including Agent Raghav: Crime Branch, Agle Janam Mohe Bitiya Hi Kijo, Santoshi Maa and Fear Files in short drama formats across family drama, spiritual, thriller and horror genres. The catalogue features well-known names such as Shweta Tiwari, Ratan Rajput and Sharad Kelkar.
The collaboration aims to expand Story TV’s content offering and reach younger, mobile-native audiences. According to Redseer, India’s interactive media market is expected to grow nearly sevenfold to $3.1–3.4 billion by FY30, driven by high-engagement, short-format content.
Story TV currently reaches over 5 crore users and hosts more than 1000 microdrama shows with users spending over 80 minutes on the platform on average. Leading actors including Jay Soni, Abhishek Kapur, Ayub Khan, Gaurav Chopra, Hiten Tejwani, Karan Patel, Karan Mehral and Chahat Pandey have featured in its originals.
Commenting on the collaboration, Saurabh Pandey, Founder and CEO, Story TV, said, “India has a lot of stories to tell and we are a land of storytellers. Over the years the platforms for storytelling have evolved hence we want to offer the best of options and choices to our massive user base. Be it horror, family drama, true crime, fiction, historical or any genre, our diverse content library offers something for everyone. We are excited to partner with an iconic brand like ‘Zee’ and reimagine their iconic shows for the smartphone first era.”
Vinod Johri, Business Head, Syndication for Zee Entertainment Enterprises Ltd, added, “As audience behaviour shifts rapidly, multi-platform reach is more important than ever. Story TV’s scale and distribution give our shows the power to connect with a new generation of viewers.”