Visakhapatnam, Feb 24: Limelight Lab Grown Diamonds, India’s largest and most trusted lab grown diamond jewellery brand, has strengthened its presence in Southern India with the launch of its first store in Andhra Pradesh at Visakhapatnam. The store was inaugurated by Nirav Bhatt, Co-Founder of Limelight Lab Grown Diamonds along with the Regional Partners; Sridevi Budankailu and B. Vitalprasad, and the members of the brand’s leadership team. The launch was also graced by the esteemed presence of Shri Kinjarapu Rammohan Naidu, Union Minister of Civil Aviation.
Located at Sampath Plaza, Opp. Rama Talkies Main Road, Visakhapatnam, the new store marks a key milestone in Limelight’s expansion across high-growth urban markets. Known for its growing preference for premium, design-led jewellery, Visakhapatnam presents a strong opportunity for the brand to engage with a new generation of conscious luxury consumers. The launch further strengthens Limelight’s nationwide presence of 60+ exclusive brand outlets and 40+ shop-in-shops across 45+ cities.
The contemporary retail space reflects Limelight’s focus on craftsmanship, transparency, and responsible luxury. The store showcases an extensive range of CVD-studded lab grown diamond jewellery crafted using Type IIA diamonds, globally recognised for their exceptional brilliance and purity. Customers can explore a thoughtfully curated selection of classic solitaires, elegant necklaces, modern earrings, bracelets, and versatile everyday wear designs, catering to both occasion-led purchases and everyday styling needs.
To celebrate the launch, customers can avail exclusive launch privileges, including 15% off on diamond value and 15% off on making charges, along with a complimentary gold coin on purchases above ₹1 lakh, for a limited period.
Pooja Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds, said:
“Our journey at Limelight has been centred on building a scalable, future-ready retail brand for lab grown diamond jewellery, underpinned by design excellence, transparency, and consistent quality across markets. Our vertically integrated model gives us the ability to scale efficiently and expand with confidence, ensuring that each new store strengthens the brand while delivering a uniform, trusted experience to consumers nationwide.”
“Visakhapatnam’s entry into our retail network highlights the growth opportunities in emerging markets and supports our strategy of steadily expanding our footprint while making responsible, contemporary diamond jewellery more accessible across India.”
Nirav Bhatt, Co-Founder, Limelight Lab Grown Diamonds, added:
“As the lab grown diamond category matures in India, we are seeing strong traction in cities that combine tradition with a progressive outlook. Visakhapatnam reflects this balance, with consumers who appreciate craftsmanship while being receptive to innovation.”
“Our expansion into this market is part of a larger strategy to build long-term consumer trust through accessible retail formats and clear communication. Each new store strengthens our ability to educate customers and reinforce confidence in lab grown diamonds as a credible, future-ready choice.”
B. Vitalprasad, Regional Partner, Limelight Lab Grown Diamonds, said:
“Limelight has built a strong reputation in the lab grown diamond segment through its consistent focus on quality and transparency, making it a compelling partner for this market. These values align closely with the preferences of today’s informed and design-conscious jewellery consumers in Visakhapatnam.”
“With this launch, we introduce a modern jewellery destination that blends clean design, certified lab grown diamonds, and a premium retail environment that feels welcoming and approachable. We believe the store will connect well with customers seeking jewellery that balances style with substance.”
With the launch of its new Visakhapatnam store, Limelight Lab Grown Diamonds continues to expand its retail reach across South India, further strengthening its position as one of the most trusted and widely accessible lab grown diamond jewellery brands in the country. The new store reinforces the brand’s commitment to making conscious luxury more accessible, offering jewellery that is distinctive, responsibly created, and aligned with modern lifestyles.