Bengaluru, Feb 24: Pure Storage®, the company revolutionizing storage and data management, today announced its new name: Everpure™. This change reflects the company’s greater impact from reshaping storage to defining the future of data management. The company also announced it has entered into a definitive agreement to acquire 1touch, an innovator in data intelligence and orchestration that provides a comprehensive, unified view of an enterprise’s information. With 1touch, Everpure furthers its commitment to data management innovation, making data secure, accessible, intelligent, and ready to perform.
“Everpure reflects the company we have become as we help enterprises unleash the full power of their data. It captures the power of our Enterprise Data Cloud architecture and adaptability of Evergreen, reinforcing what has always set us apart as we redefine important markets,” said Charles Giancarlo, CEO of Everpure. “With 1touch, we are taking the next step in helping organizations not only gain control of their most valuable asset—data—but also understand, enhance, and contextualize that data for actionable intelligence.”
Accelerating Data Management Innovation in the AI Era
As AI becomes central to business operations, the modern enterprise has reached an inflection point. AI has exposed the weaknesses of current infrastructure, where siloed data, manual processes, and inflexible architectures cannot support the scale, speed, and intelligence demands of enterprise AI.
Data is an organization’s most valuable asset, but it is trapped by these inefficiencies. Its full value can only be derived if it is effortless to manage, continuously protected, instantly available, and infused with context. Everpure is breaking these barriers with its Enterprise Data Cloud (EDC) architecture. Powered by the Everpure Platform (formerly the Pure Storage Platform), Everpure’s EDC architecture transforms storage into a unified, virtualized cloud of data, governed by an intelligent control plane. It manages datasets globally, through policy, eliminating the friction of manual configurations, which brings unprecedented simplicity, agility, and efficiency to data management.
Extending Everpure’s Data Management Roadmap With 1touch
The acquisition of 1touch will extend Everpure’s data management capabilities by adding data discovery and semantic context to the Everpure Platform. By integrating storage with 1touch’s ability to discover, classify, contextualize, and enrich data across all datasets and any environment—from SaaS to the edge—Everpure will ensure enterprise data is inherently AI-ready at the source. This will allow organizations to transform raw data into actionable insights faster than ever.
“Data is the lifeblood of the AI era, but without the proper controls and semantic context, it remains an untapped resource,” said Ashish Gupta, CEO and president, 1touch. “By joining forces with Everpure, we can eliminate the barriers that have kept enterprises from realizing the true ROI of their data. Together, we will further expand the Everpure platform to provide a level of contextual intelligence that is unmatched in the industry—giving customers the foundation they need to move AI projects from pilot to production at record speed and trust.”
Pure Storage will begin trading as Everpure on the New York Stock Exchange as of March 5, 2026. The ticker symbol (NYSE: PSTG) will remain unchanged.
The transaction is subject to customary closing conditions and is expected to close in Q2 FY27. The terms of the transaction are not being disclosed.
For Additional Perspective:
- Everpure Brand Assets
- Analyst Pulse Brief: Everpure – From All-Flash Storage To Data Platform Innovator
- CEO Blog: Everpure: A New Identity for a New Era
- CTO Blog: Everpure Announces Intent to Acquire 1touch, Extending Data Management Roadmap
Industry Perspective: How Everpure is Unleashing the Power of Data
“Data is constantly under threat, growing in complexity, and challenging to manage. By combining the speed and performance of Everpure with the scale of Commvault’s unified, AI-enabled platform, customers can secure, govern, and rapidly recover their data wherever it lives, while also making data easier to manage so enterprises can put it to work immediately.”
Sanjay Mirchandani, CEO of Commvault
“As a technology company supporting sovereign and mission critical systems, one of Fujitsu’s key priorities is helping our customers optimize their data. That is why Everpure’s Enterprise Data Cloud approach aligns with our vision, offering immediate benefits for any customer looking to evolve from managing storage to creating business value.”
Kazushi Koga, Corporate Executive Officer, SEVP, Head of Platform Business Group at Fujitsu Limited
“AI‑driven enterprises need the freedom to run applications and data seamlessly across their hybrid multicloud environments—without legacy complexity slowing them down. Our partnership with Everpure reflects a shared commitment to help organizations modernize storage‑rich, mission‑critical environments with the flexibility and performance they need to innovate faster. Together we are turning infrastructure into a catalyst for breakthrough ideas rather than a constraint.”
Tarkan Maner, President and COO at Nutanix
“Success in the AI era depends on a flexible data foundation that spans the entire hybrid cloud. Everpure’s vision of an Enterprise Data Cloud aligns with our commitment to open innovation, offering a robust storage layer for Red Hat OpenShift AI. Together, we are delivering a unified environment designed to break down silos, accelerate innovation and help enterprises move from model development to production with greater speed and confidence.”
Andrew Brown, Senior Vice President & Chief Revenue Officer at Red Hat
“Organizations are facing increasing security and operational complexities as they transform into AI enterprises. By prioritizing a foundation of data security and recovery, enterprises can gain the trust and resilience needed to scale AI with confidence. Rubrik’s work with Everpure ensures that as companies modernize, their data and cloud systems remain cyber resilient and fully prepared for the future.”
Bipul Sinha, CEO, Chairman, and Co-founder of Rubrik
“Successful AI runs on trusted, secure data, not blind faith. Safe AI demands the convergence of identity, data, and security. Our collaboration with Everpure on Cyber Resilience as a Service transforms data management into an always-on defensive system. Together, we’re ensuring that as enterprises scale AI, the data powering it is secure by design, resilient by default, and instantly recoverable from disruption.”
Anand Eswaran, CEO of Veeam
“Global enterprises need a data environment that stays fluid, secure, AI ready and uniform across cloud without being weighed down by legacy complexity. Wipro’s IDSS (Intelligent Data Storage Service), with Everpure integrated, moves beyond traditional operating models to provide clients with a resilient, evergreen, and future‑ready data management platform that maximizes data accessibility and insight.”
Satish Yadavalli, SVP and Business Head of Cloud and Infrastructure at Wipro